Module 3 Citations and Resources
Citations
Abrahams, M. (2022, December). Class Takeaways — Essentials of Strategic Communication. Stanford Graduate School of Business. https://www.youtube.com/watch?v=MfqPp37KGBQ&list=LL&index=1
Alonso, M. (2024, August). The power of storytelling in modern marketing. Forbes. https://www.forbes.com/councils/forbescommunicationscouncil/2024/08/05/the-power-of-storytelling-in-modern-marketing/
Association of Children’s Museums. (n.d.). Organic Social Media Strategy. Organic Social Media Strategy Template. https://childrensmuseums.org/wp-content/uploads/2023/06/Social-Media-Strategy-Template.pdf
Cain, M. (2022, February). Story marketing: Why it matters and a step-by-step guide. American Marketing Association. https://www.ama.org/2022/02/08/story-marketing-why-it-matters-and-a-step-by-step-guide/
Clawson, B. (2013, September). Public relations and communicating your Public relations and communicating your community garden messagecommunity garden message. MSU Extension. https://www.canr.msu.edu/news/public_relations_and_communicating_your_community_garden_message
Lenferna De La Motte, K.-A. (2021). Communication: The key to successful community garden initiatives. https://ujslcbr.org/index.php/ujslcbr/article/download/359/317/1773
Rutgers University. (n.d.). Press release basics. Press Release Basics . https://opoc.rutgers.edu/resources/press-release-basics.html
Sundin, A., Andersson, K., & Watt, R. (2018, February 19). Rethinking communication: Integrating storytelling for increased stakeholder engagement in environmental evidence synthesis - environmental evidence. Environmental Evidence volume 7, Article number: 6 (2018). https://environmentalevidencejournal.biomedcentral.com/articles/10.1186/s13750-018-0116-4#:~:text=Storytelling%20is%20a%20two%2Dway,communicating%20messages%20and%20engaging%20audiences.
U.S. Small Business Administration. (2024, April). Marketing Plan Example. https://www.sba.gov/document/support-marketing-plan-example
University of Kansas. (n.d.). Developing a plan for communication. Chapter 6., Section 1. Developing a Plan for Communication - Main Section | Community Tool Box. https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/communication-plan/main
University of West Alabama. (2019, January). Storytelling in marketing: The Importance of Brand Narrative. Business News. https://online.uwa.edu/news/brand-narrative-storytelling/#:~:text=Brand%20storytelling%20is%20the%20present,impact%20in%20a%20customer’s%20mind.
Wuersch, L., Neher, A., Maley, J. F., & Peter, M. K. (2024). Using a Digital Internal Communication Strategy for Digital Capability Development. International Journal of Strategic Communication, 18(3), 167–188. https://doi.org/10.1080/1553118X.2024.2330405
Yue, C. A., Men, L. R., & Ferguson, M. A. (2021). Examining the Effects of Internal Communication and Emotional Culture on Employees’ Organizational Identification. International Journal of Business Communication, 58(2), 169-195. https://doi.org/10.1177/2329488420914066
Resources
University of Kansas – Community Toolbox (Communications Chapter)
This resource has a series of click through resources to help guide you as you create a communication plan
Link: https://ctb.ku.edu/en/table-of-contents/participation/promoting-interest/communication-plan/main