Explore Promotional Tools
Promoting your school or
community project will generate excitement and interest in the
garden. Below you will find sample brochures, letters, and press
releases to help you promote and spread the word about your program.
Samples of promotional materials that you can adapt to your program can be found on Cornell's Garden-Based Learning website - scroll down on the page to the section on Promotion:
https://gardening.cals.cornell.edu/lessons/program-tools/fundraising-2/
Brochure: It’s helpful to have something to share with the public, whether it’s general information about the garden or a special upcoming event. Postcards are often a popular method for promotions, and you can save some money by printing 2 per page.
Co-Educator Letter: An important part of building ownership is working with your peers to
get everyone on board with the power of the gardening program,
and ultimately reaching your intended audience.
Letter to Families: It seems as if more families than ever are interested in gardening. A letter or email will highlight the benefits of gardening to families in diverse communities.
Press Release: A general press release can be used to promote the idea of why gardens matter.
Letter to Administrator: It is imperative that your administrator is on board with your work. A well-drafted letter can be helpful for convincing administrators of the value of this effort.
Letter to Neighbors: Bring everyone on board – including neighbors who may be intrigued with gardens, and may have questions about its value.
Letter to Volunteers:
There is tremendous opportunity to engage a diversity of volunteers,
and any gardening program offers multiple ways in which people can get
involved.