Digital first glossary

The ability of a website, mobile application, or electronic document to be easily navigated and understood by a wide range of users, including those users who have visual, auditory, motor or cognitive disabilities.

Alternative text presented to blind screenreader users in place of images they cannot see. Every image that conveys content or has a function on your website should be given alternative text.

Article pages are used to present date-driven information, such as news articles, press releases, speeches, or publications. The publication date on the Article content type will also allow it to display in a chronological feed or archive of Article pages.

Blocks are content elements in landing pages or on the sidebar regions of your website. They can be cards, such as call-to-action cards (CTA cards, which are colorful cards with icons) or article cards (containing an image above the link). Quick links can be displayed in a block. Sidebar menus are in blocks, and a Twitter feed is often displayed in a block on a landing page or footer.

Main content area of each page on a website.

Navigation element that allows users to orient themselves within a website, or to move to one of the intermediate pages. They are usually placed near the top of the page, providing links back to each previous page that the user navigates through in order to get to the current page.

The word, phrase, or piece of content that prompts a website visitor to perform a specific act, such as clicking on a link. CTA elements are features such as buttons, tabs, or links that enable users to perform the expected action.

With CSS, web designers can create a style sheet to define the look of different elements such as headers, fonts, and links, and apply the styles to multiple web pages.

Difference between two colors. Levels of contrast vary from high to low, depending on their position on the color wheel, with black and white creating the highest contrast possible. Using contrasting colors is a useful tool when designing accessible web content.

A CMS helps manage the creation and modification of digital content. It uses a backend interface to push changes to live websites and typically includes WYSIWYG ("what you see is what you get") text editors and fields to upload digital assets such as images and videos.