I've struggled a bit with this question as in my role I don't plan and deliver programs, but instead develop, manage, and support PSE/systems change initiatives (which may include workshops as a direct education/program component). I've take some liberties with responses using this lens.
Consider the planned programs that you have done in the last year. What were they? Who came? Which instructional activities were a good match for your outcomes and why?
Over the last year, we've worked to evolve the Fruit and Vegetable Prescription Program (FVRx) in an effort to be more resilient due to major changes in funding (upcoming end of SNAP-Ed). This has included a focus on partner engagement or reengagement, now including biannual refresher trainings for referring partners, simplified eligibility criteria and associated form, and increased engagement of our PAC and referring partner champions to offer insights and assistance with communication and promotion.
How might knowing a previous strategy help you move your program closer to your outcomes?
I find it always helpful to learn what has worked well and what hasn't, to avoid reinventing the wheel and build on past good work! I've learned a lot from colleagues' strategies to engage/reengage partners in FVRx and other Food as Medicine interventions.
What could you do to better understand your audience to motivate their learning?
I can continue to build relationships with our partners; this is time intensive but critical. This may include ongoing activities such as continuing to send quarterly FVRx referral progress to each referring site, but could be bolstered with tailored outreach and/or a quarterly call to walk through opportunities to increase participant enrollment and completion once the referral is sent, further building buy-in of our partners and learning more about their patient/client unique needs.
What learning strategies might you add to your programs and activities to help your learners to be engaged, learn, and want to come back?
As above, I can be more intentional about building in individualized communications with referring partners. Who benefits from an in-person visit for example, which facilities have a space to hold an on-site class, etc.?